"The World Supermarket" Switches to "Christmas Gear" with One Click

Foreign merchants are selecting products in Christmas stores of Yiwu International Trade City.

As the world's largest distribution center for Christmas products, Yiwu exports more than 20,000 types of Christmas items to over 100 countries and regions every year. Although Christmas is still more than 200 days away, factories in Yiwu specializing in Christmas products are already operating at full capacity. Boxes of Christmas hats, Christmas trees, Christmas bells, Christmas flowers, Christmas balls, Christmas gift boxes and other goods are newly off the production line, and are being methodically loaded into containers. They will then be transported to all corners of the globe via China-Europe freight trains, ocean express ships, airplanes and other means of transportation. These items used to decorate the festive atmosphere will appear in the bustling commercial streets of Los Angeles, the characteristic markets of Medellín in Colombia, the old town shops of Madrid in Spain, the well-arranged shopping centers of Moscow in Russia... adding brilliant colors to Christmas celebrations around the world.

This year, affected by factors such as the intensification of trade frictions and the increase in geopolitical challenges, combined with the deep restructuring of the global supply chain and the significant transformation of consumer demand, the trade pattern of the Christmas products industry is being reshaped. The relevant person in charge of the Yiwu Christmas Products Industry Association told reporters that, on the one hand, trade frictions and fluctuations in logistics costs have prompted purchasers to lock in production capacity and disperse orders in advance; on the other hand, the popularization of online consumption has broken the geographical restrictions, and the diversification of holiday consumption scenarios has made the demand for Christmas products show the characteristics of "front - loading" and "normalization". Under the dual effects, the traditional boundaries of the procurement season and the off - peak and peak seasons for Christmas products are becoming increasingly blurred. The market demand is no longer limited to a fixed cycle but has evolved into a decentralized and multi - batch order mode throughout the year.

"The Chinese don't celebrate Christmas, but we are doing our best to prepare for Christmas for all those who need it." The market merchants said that the peak export period of Yiwu Christmas products has shifted significantly forward, from June - August in the past to May - July. And this year, the shipping rhythm has accelerated further, and there was a boom in order delivery as early as April. According to the data of Yiwu Customs, from January to April, the export of Yiwu Christmas products was 310 million yuan, an increase of 107.4% year - on - year. When you hear the roar of machines replacing the jingle of traditional reindeer - drawn carriages, that is the Christmas melody from Yiwu: Jingle bells, jingle bells, jingle all the way!